"Alt.net" puts off corporate and MSFT types.
Just had a major broo-ha-ha with a colleague over an "alternate" tool.
Answer was "No Way!", not MSFT, don't want to learn "fringe" technology, etc.
Suggestion: If Andy Hunt and Dave Thomas are amenable, "Pragmatic.Net".
Name says that we are committed to using what works, from any source, but without the instant turn-off of "alternative".
Yes, it's just marketing fluff, but perceptions are important.